Google Business Profile

The Google Business Profile API that makes sense

Read reviews and reply, update, or delete replies, and publish local posts (updates, offers, events) through the same unified API you already use for every other platform.

Free tier available
Instant API key
MCP server included

What you can do with Google Business Profile.

Supported

Reviews

Read reviews, post replies, update existing replies, and delete review replies.

Supported

Publishing

Create posts, offers, and events on your Google Business Profile listing.

See it in action.

Reply to a Google Business Profile review

api.social-api.ai
1
2curl -X POST https://api.social-api.ai/v1/inbox/reviews/<review-id>/reply \
3  -H "Authorization: Bearer <your-api-key>" \
4  -H "Content-Type: application/json" \
5  -d '{
6    "text": "Thank you for the kind review! We look forward to seeing you again."
7  }' | jq
8
9# Response
10{
11  "id": "<review-id>",
12  "platform": "google",
13  "reply": {
14    "text": "Thank you for the kind review! We look forward to seeing you again.",
15    "created_at": "2026-05-12T16:45:00Z"
16  }
17}

Reply to a review with the same unified endpoint you already use for every other platform.

Why developers love Google Business Profile on SocialAPI.ai

1

Review management

Read all customer reviews for your Business Profile through a single paginated endpoint. Each review includes the star rating, reviewer name, review text, and timestamps. Reply to reviews, update replies if you need to revise your response, or delete replies entirely.

2

Business post publishing

Publish posts, offers, and events directly to your Google Business Profile listing through the unified publishing endpoint. Posts appear in Google Search and Maps results, giving you a direct channel to customers searching for your business. SocialAPI.ai handles the Google Business Profile API's location-based publishing model behind a simple POST endpoint.

3

Review reply lifecycle

Unlike most platforms where replies are one-and-done, Google Business Profile lets you update or delete review replies after posting them. SocialAPI.ai supports the full lifecycle: create a reply with POST, update it with PUT, or remove it with DELETE.

4

OAuth and token management

Connect your Google Business Profile with a standard OAuth flow. SocialAPI.ai handles the Google OAuth 2.0 consent screen, stores encrypted refresh tokens, and automatically refreshes access tokens before they expire. Your integration never needs to touch Google's auth infrastructure directly.

FAQ

Frequently asked questions.

Is Google Business Profile integration available?

Yes. Google Business Profile integration is fully available on SocialAPI.ai. You can read reviews, reply to them, update replies, delete replies, and publish posts, offers, and events.

Does Google Business Profile use the same API endpoints as other platforms?

Yes. Google Business Profile uses the same unified endpoints: /v1/inbox/reviews for review management and /v1/posts for local post publishing. The response schema matches what you already use for other platforms.

Do I need my own Google Cloud project?

No. You connect your Google Business Profile through SocialAPI.ai's managed OAuth flow. SocialAPI.ai manages the Google Cloud OAuth client and Google Business Profile API access on your behalf.

Is Google Business Profile available on the free tier?

Yes. Google Business Profile is included in all SocialAPI.ai plans, including the free tier. Reads are free, and posts and review replies count against your monthly limits.

Am I able to manage multiple business locations?

Yes. When you connect your Google account, SocialAPI.ai discovers all Business Profile locations you have access to. Each location becomes a separate connected account with its own account ID, so you can manage reviews and posts for each location independently.

Get started today

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