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The Google Business Profile API that makes sense

Read and reply to Google reviews, and publish local posts, through one API.

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  • Free tier, no credit card
  • Instant API key
  • MCP server included
On Google Business Profile

Ledge Skate & Shoe

4.5

  • Anne M.

    3 reviews

    2 days ago

    Staff helped me pick my first board. Packed on Saturdays, though.

    Response from the ownerPending

    Thanks Anne, Saturdays now open an hour earlier.

  • Tom B.

    12 reviews

    5 days ago

    Good shoe range. My online order took a week to ship.

    Reply, No reply yet
POST/v1/inbox/reviews/{id}/reply200 OK

Capabilities: What you can build on Google Business Profile

Every capability is one endpoint, the same one you call on every other platform.The screens show where each call lands.

  • Publishing

    Create posts, offers, and events on your Google Business Profile listing.

    • POST/v1/posts

    Ledge Skate & Shoe

    Ledge Skate & Shoe

    October 6

    New white lows just landed. In store Saturday, all sizes.

  • Reviews

    Read reviews, post replies, update existing replies, and delete review replies.

    • GET/v1/inbox/reviews
    • POST/v1/inbox/reviews/{id}/reply
    • read
    • reply
    • update reply
    • delete reply

On every platform

  • Agent-ready

    Every Google Business Profile capability is a typed tool on the SocialAPI.ai MCP server.

    • social_api_reply_to_review
    • social_api_validate_post

  • One API key

    The key that calls Google Business Profile calls all 13 platforms.

    Authorization: Bearer sapi_key_…

  • Predictable errors

    The same status codes everywhere, whatever the platform behind them.

    • 401expired token
    • 429rate limited
    • 501not on this platform

Call the Google Business Profile API

Reply to a Google Business Profile review

Reply to a review with the same unified endpoint you already use for every other platform.

cURL

curl -X POST https://api.social-api.ai/v1/inbox/reviews/<review-id>/reply \
  -H "Authorization: Bearer <your-api-key>" \
  -H "Content-Type: application/json" \
  -d '{
    "account_id": "<google-account-id>",
    "text": "Thank you for the kind review! We look forward to seeing you again."
  }' | jq

# Response
{
  "success": true,
  "reply_id": "<reply-id>",
  "state": "PENDING"
}

In depth: How the Google Business Profile API works on SocialAPI.ai

Read reviews and reply, update, or delete replies, and publish local posts (updates, offers, events) through the same unified API you already use for every other platform.

Review management

Read all customer reviews for your Business Profile through a single paginated endpoint. Each review includes the star rating, reviewer name, review text, and timestamps. Reply to reviews, update replies if you need to revise your response, or delete replies entirely.

Business post publishing

Publish posts, offers, and events directly to your Google Business Profile listing through the unified publishing endpoint. Posts appear in Google Search and Maps results, giving you a direct channel to customers searching for your business. SocialAPI.ai handles the Google Business Profile API's location-based publishing model behind a simple POST endpoint.

Review reply lifecycle

Unlike most platforms where replies are one-and-done, Google Business Profile lets you update or delete review replies after posting them. SocialAPI.ai supports the full lifecycle: create a reply with POST, update it with PUT, or remove it with DELETE.

OAuth and token management

Connect your Google Business Profile with a standard OAuth flow. SocialAPI.ai handles the Google OAuth 2.0 consent screen, stores encrypted refresh tokens, and automatically refreshes access tokens before they expire. Your integration never needs to touch Google's auth infrastructure directly.

Simple, honest pricing.

Reading comments, DMs, and mentions is free and unlimited on every plan. Paid plans start at $29/mo with unlimited posts and interactions. The free tier needs no credit card.

Start freeSocial media API pricing

Frequently asked questions

What developers ask before they ship Google Business Profile.

Is Google Business Profile integration available?

Yes. Google Business Profile integration is fully available on SocialAPI.ai. You can read reviews, reply to them, update replies, delete replies, and publish posts, offers, and events.

Does Google Business Profile use the same API endpoints as other platforms?

Yes. Google Business Profile uses the same unified endpoints: /v1/inbox/reviews for review management and /v1/posts for local post publishing. The response schema matches what you already use for other platforms.

Do I need my own Google Cloud project?

No. You connect your Google Business Profile through SocialAPI.ai's managed OAuth flow. SocialAPI.ai manages the Google Cloud OAuth client and Google Business Profile API access on your behalf.

Is Google Business Profile available on the free tier?

Yes. Google Business Profile is included in all SocialAPI.ai plans, including the free tier. Reads are free, and posts and review replies count against your monthly limits.

Am I able to manage multiple business locations?

Yes. When you connect your Google account, SocialAPI.ai discovers all Business Profile locations you have access to. Each location becomes a separate connected account with its own account ID, so you can manage reviews and posts for each location independently.

Every other platform, one API: Every other platform, one API

Same key, same shapes, same webhook.

Ready to unify your social interactions?

Free tier available. No credit card required. Ships with the MCP server.

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