Google Business Profile

The Google Business Profile API, unified

Read and reply to customer reviews, update review replies, and publish posts, offers, and events to your Google Business Profile through the same REST API you use for every other platform. SocialAPI.ai handles Google OAuth, token management, and API versioning for you.

Free tier available
Instant API key
MCP server included

What you can do with Google Business Profile.

Supported

Reviews

Read reviews, post replies, update existing replies, and delete review replies.

Supported

Publishing

Create posts, offers, and events on your Google Business Profile listing.

See it in action.

Reply to a Google Business review

api.social-api.ai
1curl -X POST https://api.social-api.ai/v1/inbox/reviews/<review-id>/reply \
2  -H "Authorization: Bearer <your-api-key>" \
3  -H "Content-Type: application/json" \
4  -d '{
5    "text": "Thank you for the kind review! We look forward to seeing you again."
6  }' | jq
7
8# Response
9{
10  "id": "<review-id>",
11  "platform": "google",
12  "reply": {
13    "text": "Thank you for the kind review! We look forward to seeing you again.",
14    "created_at": "2026-03-20T16:45:00Z"
15  }
16}

Respond to a customer review using the unified reviews endpoint. SocialAPI.ai resolves the correct Google account credentials and location ID automatically.

Why developers love Google Business Profile on SocialAPI.ai

1

Review management

Read all customer reviews for your Google Business Profile through a single paginated endpoint. Each review includes the star rating, reviewer name, review text, and timestamps. Reply to reviews to show customers you value their feedback, update replies if you need to revise your response, or delete replies entirely.

2

Business post publishing

Publish posts, offers, and events directly to your Google Business Profile listing. Posts appear in Google Search and Maps results, giving you a direct channel to customers searching for your business. SocialAPI.ai handles the Google My Business API's location-based publishing model behind a simple POST endpoint.

3

Review reply lifecycle

Unlike most platforms where replies are one-and-done, Google Business lets you update or delete review replies after posting them. SocialAPI.ai supports the full lifecycle: create a reply with POST, update it with PUT, or remove it with DELETE. This is especially useful for correcting responses or following up after resolving an issue.

4

OAuth and token management

Connect your Google Business Profile with a standard OAuth flow. SocialAPI.ai handles the Google OAuth 2.0 consent screen, stores encrypted refresh tokens, and automatically refreshes access tokens before they expire. Your integration never needs to touch Google's auth infrastructure directly.

Frequently asked questions.

Get started today

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