The social media API for agencies that build their own tools
Replace per-seat dashboards with a dashboard you own. Your team builds the exact tool it wants with Claude Code, Cursor, or Lovable, and SocialAPI.ai handles the hard part: OAuth, Meta app review, rate limits, token refresh, and a unified inbox across every platform you connect. Flat pricing per client profile, never per seat.
- Free tier available
- Instant API key
- MCP server included
Publish for one client, read every client's inbox
# Publish for the client "Acme Coffee"
curl -X POST https://api.social-api.ai/v1/posts \
-H "Authorization: Bearer <your-api-key>" \
-H "Content-Type: application/json" \
-d '{
"text": "Fresh roast drops Friday.",
"media": [{ "source_type": "url", "source": "https://cdn.example.com/roast.jpg" }],
"targets": [
{ "account_id": "<acme-instagram-account-id>" },
{ "account_id": "<acme-facebook-account-id>" }
],
"publish_now": true
}'
# One inbox across every client account
curl https://api.social-api.ai/v1/inbox/conversations \
-H "Authorization: Bearer <your-api-key>" | jq
# Response (same shape for every platform)
{
"data": [
{ "platform": "instagram", "participant_name": "Maya R.",
"last_message": "Do you ship beans?" },
{ "platform": "facebook", "participant_name": "Tom B.",
"last_message": "Are you open on Sunday?" }
]
}Publish to a client's networks with one request, then poll a single endpoint for new interactions across every client you manage. Same request shape for every platform.
Why: Per-seat dashboards weren't built for agencies.
Sprout Social runs $199 to $399 per seat per month, and Hootsuite raised prices roughly 40% into 2026. At five seats that is a five-figure annual bill for a workflow your team could now build in a week with AI coding tools. The blocker was never the dashboard. It is the platform APIs: app reviews, OAuth flows, token refresh, and rate limits across 13 networks. SocialAPI.ai owns that layer for you, so the dashboard you build stays a weekend project instead of a maintenance burden.
Where it lands: One call, every network
The same request lands on each platform as that platform draws it.
- On Instagramledge.skate
Liked by priya.s and others
ledge.skate New white lows just landed. In store Saturday, all sizes.
October 6
POST/v1/posts201 Created - On InstagramComments
maya.r2h
Do these come in black?
ledge.skate1m
Yes, black with a gum sole, sizes 36 to 46.
jin.k5h
Skated mine all weekend, the grip is unreal.
- View hidden comments (1)
POST/v1/inbox/comments/{postId}200 OK - On Google Business Profile
Ledge Skate & Shoe
4.5
Anne M.
3 reviews
2 days agoStaff helped me pick my first board. Packed on Saturdays, though.
Response from the ownerPending
Thanks Anne, Saturdays now open an hour earlier.
Tom B.
12 reviews
5 days agoGood shoe range. My online order took a week to ship.
Reply, No reply yet
POST/v1/inbox/reviews/{id}/reply200 OK
Works across every connected network.
Capabilities: What the Social Media API for Agencies covers
Run every client's publishing, inbox, and reviews through one flat-priced API.
Client profiles
Group each client's accounts into one social profile. 50 clients means 50 profiles, priced flat, with your whole team included.
Unified inbox
Comments, DMs, and mentions from every client account through one endpoint with the same schema everywhere.
- GET
/v1/inbox/conversations
- GET
Publishing & scheduling
Publish now or queue per client across every network, with per-platform delivery status.
- POST
/v1/posts
- POST
Reviews
Read and reply to Google Business Profile reviews in the same inbox as comments and DMs.
- GET
/v1/inbox/reviews - POST
/v1/inbox/reviews/{id}/reply
- GET
Webhooks
Signed, retried real-time events for new comments, messages, mentions, and reviews across all clients.
comment.receiveddm.receivedmention.received
MCP server
A native MCP server so Claude Code and Cursor can call the live API while your team builds against it.
https://api.social-api.ai/mcp
In depth: Social Media API for Agencies, in depth
Client workspaces without per-seat fees
A social profile groups one client's accounts across every network. Full Send covers 50 client profiles for $109 per month, about $2.18 per client, and Empire covers 200 for $349. Compare that with $199 to $399 per seat on Sprout Social before add-ons. Your account managers, your freelancers, and your dashboard share one API key at no extra cost.
The part you should never build yourself
Meta app review, TikTok's audit, LinkedIn's partner gating, X's pay-per-use pricing, Google Business Profile's approval queue: every platform hides its API behind reviews and quirks that change monthly. SocialAPI.ai absorbs that layer permanently. Your dashboard calls one stable REST API while we track platform drift, refresh tokens, and retry deliveries.
Build it with Claude Code or Cursor
SocialAPI.ai ships a native MCP server with 75+ tools, so the AI coding tools your team already uses can inspect the API surface and generate working dashboard code against it. Scaffold a multi-client inbox, add an approval workflow, wire webhooks into Slack: each is an afternoon of prompting, not a sprint.
Client reviews in the same inbox
Agencies serving local businesses juggle Google reviews next to social comments. SocialAPI.ai treats reviews as interactions: list them, reply to them, and receive webhooks for new ones through the same schema as comments and DMs. No separate reviews tool, no second integration.
Compare: Leaving a per-seat suite? Compare first.
Sprout Social, Hootsuite, and Ayrshare price by seat or meter the API separately. SocialAPI.ai is API-first with flat per-profile pricing, a native MCP server, and a free tier.
Frequently asked questions
What developers ask before they ship.
What is the best social media API for agencies?
The best social media API for an agency covers the full client workflow, not just publishing: multi-client profiles, a unified inbox for comments and DMs, review management, webhooks, and flat pricing that does not grow with your headcount. SocialAPI.ai covers 13 platforms with the same schema everywhere, plus a native MCP server, and has a free tier so you can test with two client profiles before paying.
How much does a social media API cost for 50 client brands?
On SocialAPI.ai, the Full Send plan covers 50 social profiles for $109 per month, which works out to about $2.18 per client brand. Empire covers 200 profiles for $349 per month, about $1.75 per client. There are no per-seat fees, so your whole team works from the same account. Per-seat suites like Sprout Social run $199 to $399 per seat per month before any client scaling.
Can my team build our own dashboard with Claude Code or Cursor?
Yes. SocialAPI.ai is a REST API with a native MCP server, so Claude Code, Cursor, and similar tools can read the API surface and generate dashboard code against it directly. Teams typically scaffold a multi-client inbox and scheduler first, then add approval workflows and webhook-driven notifications. The brittle parts, OAuth, app reviews, token refresh, and platform API changes, stay on SocialAPI.ai's side permanently.
Does SocialAPI.ai support client workspaces or white-label use?
Yes. Each social profile groups one client's accounts across every network, which gives you a per-client workspace at the API level. Because the API sits behind your own dashboard, your clients only ever see your brand. There is no forced SocialAPI.ai branding anywhere in the workflow.
Can I manage Google reviews for clients through the same API?
Yes. SocialAPI.ai treats reviews as interactions: you can list Google Business Profile reviews, reply to them, and receive webhooks when new ones arrive, all through the same schema as comments and DMs. For agencies serving local businesses, that removes the need for a separate review management tool.
How do we migrate off Sprout Social or Hootsuite?
Keep your current tool running while you build. Connect each client's accounts to SocialAPI.ai via OAuth, rebuild your inbox and scheduling workflows in your own dashboard, run both in parallel for a week or two, then cancel at renewal. Most agencies start with the unified inbox because that is the workflow their team lives in daily. See our Sprout Social and Hootsuite comparison pages for feature-by-feature details.
Other solutions, same API: Other solutions, same API
Same key, same shapes, same webhook.
Ready to unify your social interactions?
Free tier available. No credit card required. Ships with the MCP server.