The social media management API for developers

Publish and schedule posts, moderate comments, and manage direct messages across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Threads through one REST API. SocialAPI.ai is the developer alternative to Buffer and Hootsuite dashboards, handling per-platform rules, rate limits, and token refresh for you.

Start free, no credit card Read the docs

Free tier available
Instant API key
MCP server included

Schedule a post across platforms

cURL

curl -X POST https://api.social-api.ai/v1/posts \
  -H "Authorization: Bearer <your-api-key>" \
  -H "Content-Type: application/json" \
  -d '{
    "text": "New drop is live!",
    "media": [{ "source_type": "url", "source": "https://cdn.example.com/drop.mp4" }],
    "targets": [
      { "account_id": "<instagram-account-id>" },
      { "account_id": "<facebook-account-id>" },
      { "account_id": "<tiktok-account-id>" }
    ],
    "platform_data": { "tiktok": { "privacy_level": "PUBLIC_TO_EVERYONE" } },
    "scheduled_at": "2026-06-05T15:00:00Z"
  }'

# Response (trimmed)
{
  "id": "p_01HZ9X3Q4R5M6N7P8V2K0W1J",
  "status": "scheduled",
  "targets": [
    { "platform": "instagram", "status": "pending" },
    { "platform": "facebook", "status": "pending" },
    { "platform": "tiktok", "status": "pending" }
  ]
}

Send one request with a caption, the target platforms, and a schedule time. SocialAPI.ai validates each network's constraints, queues delivery, and reports per-platform status back to you.

Why: Management tools are dashboards, not APIs.

Buffer, Hootsuite, and similar tools are end-user dashboards with limited or locked-down APIs. SocialAPI.ai is API-first, so you embed scheduling, comment moderation, and messaging directly inside your own product instead of asking customers to log into a separate tool.

Where it lands: One call, every network

The same request lands on each platform as that platform draws it.

On Instagram
ledge.skate
Liked by priya.s and others
ledge.skate New white lows just landed. In store Saturday, all sizes.
October 6
POST/v1/posts201 Created
On TikTok
31 comments
maya.r
Do these come in black?
2h
ledge.skateCreator
Yes, black with a gum sole, sizes 36 to 46.
1m
jin.k
Skated mine all weekend, the grip is unreal.
5hLiked by creator
View hidden comments (1)
POST/v1/inbox/comments/{postId}200 OK
On Facebook
Anne M.
Active now
Anne M.
Thu 6:42 PM
Do you do fittings?
Yes, every Saturday morning.
9:12 AM
❤️
Wore these out in a year. Anything tougher?
You replied to Anne M.
Wore these out in a year. Anything tougher?
Double-stitched toe cap, sizes 36 to 46.
Book a fittingSend sizes
POST/v1/inbox/conversations/{id}/messages200 OK

Works across every connected network.

Capabilities: What the Social Media Management API covers

Publish, schedule, and moderate across networks from one API.

Publishing
Create photos, videos, carousels, stories, and reels across every connected network.
- POST/v1/posts
Scheduling
Queue posts for a future time and let SocialAPI.ai handle delivery and retries.
"scheduled_at": "2026-06-05T15:00:00Z"
Comment moderation
Read, reply, hide, like, and delete comments across all platforms from one endpoint.
- GET/v1/inbox/comments/{postId}
- POST/v1/inbox/comments/{postId}
Direct Messages
List conversations, read threads, and send replies through one messaging endpoint.
- GET/v1/inbox/conversations
- POST/v1/inbox/conversations/{id}/messages
Analytics
Refresh likes, comments, shares, and saves per post with on-demand metrics.
Webhooks
Receive signed, retried real-time events for new comments, messages, and mentions.
- comment.received
- dm.received
- mention.received

In depth: Social Media Management API, in depth

Unified publishing and scheduling

Compose once and deliver everywhere. Publish immediately or queue a post for later across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Threads with a single request. SocialAPI.ai validates each network's media and caption constraints up front and reports clear per-platform delivery status, so a failure on one network never blocks the others.

Comment moderation at scale

Handle high comment volume without per-platform code. Read, reply, hide, like, and delete comments across every connected account from one set of endpoints. Pair it with webhooks to auto-moderate spam or route questions into your support tooling the moment a comment lands, with the same Interaction schema across all networks.

Direct message management

Manage conversations across networks through one messaging API. List threads, read history, and send replies while SocialAPI.ai enforces per-platform rules behind the scenes, such as Instagram's and Facebook's 24-hour messaging windows. Build a shared team inbox or an automated responder without learning each platform's quirks.

Metrics refresh

Keep engagement data current with on-demand metric refresh. Pull likes, comments, shares, and saves per post in a normalized shape, so your dashboards and reports stay accurate across every connected network without scraping or stitching together separate platform analytics APIs.

Compare: A developer-first alternative to Buffer and Hootsuite

Buffer, Hootsuite, and Ayrshare focus on dashboards or thin APIs; SocialAPI.ai gives you a complete REST API plus a native MCP server with usage-based pricing.

Frequently asked questions

What developers ask before they ship.

What is a social media management API?

A social media management API lets you publish, schedule, and moderate content programmatically across multiple social networks. Instead of using a dashboard like Buffer or Hootsuite, you call one REST API to publish posts, queue them for later, reply to comments, and manage DMs. SocialAPI.ai covers Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Threads with the same schema everywhere.

Can I schedule posts across multiple platforms with one API?

Yes. Send a single request with your caption, media, target platforms, and a schedule time. SocialAPI.ai validates each network's constraints, queues delivery, and returns per-platform status so a problem on one network does not block the rest.

Can I moderate comments and reply to DMs through the API?

Yes. You can read, reply to, hide, like, and delete comments and manage direct message threads across every connected account from one set of endpoints. Per-platform rules, like Instagram's 24-hour messaging window, are handled for you.

How is this different from the Buffer or Hootsuite API?

Buffer and Hootsuite are primarily end-user dashboards with limited APIs. SocialAPI.ai is API-first and built for developers and AI agents: a complete REST API plus a native MCP server, with usage-based pricing and a free tier so you can embed management features directly in your product.

Ready to unify your social interactions?

Free tier available. No credit card required. Ships with the MCP server.

Start for free Read the docs